Pepsi’s New Package Nods to Back to the Future Fans

Speaking of packaging, Pepsi has officially confirmed the long-awaited creation of Pepsi Perfect – the soda Marty McFly orders in the second installment of one of the most beloved trilogies in motion-picture history. The fantastical cola, made famous by the film, will officially be available on October 21, 2015, paying homage to the date Marty McFly travels to in the future.

“Pepsi fans asked and we heard them loud and clear,” says Lou Arbetter, senior director of marketing, PepsiCo. “The Back to the Future trilogy was as big a moment in pop culture history then as it is now, 30 years later. We are excited to be part of this moment and to bring fans something only Pepsi could deliver – and there’s no need to wait – the future is now!”

Pepsi will make the future a reality on October 21, 2015 and unlock limited quantities of Pepsi Perfect, available for purchase online while supplies last. Fans located in the U.S. can get their hands on 1 of 6,500 Pepsi Perfect bottles, each outfitted in a special collectible case. The 16.9 oz. bottles will contain Pepsi Made with Real Sugar and will sell for $20.15.

While the clock counts down to October 21, New York Comic Con ticket holders will step into a Pepsi Perfect world as they enter the Javits Center on Thursday, October 8. From sponsoring a Back to the Future focused panel to creating a Café 80’s inspired booth featuring a DeLorean and Wild Gunman arcade game, Pepsi Perfect will bring to life the magical world created by Back to the Future Part II.