“FIRESTORM is the nationally recognized leader in Crisis Management, helping clients minimize disaster exposure and plan for crisis”. On April 12th, the NJMEP and FIRESTORM hosted a webinar on the Intelligence Network. At this webinar FIRESTORM proposed several questions that allowed business owners, management officials, and supervisors to open a discussion regarding the level of readiness their businesses have to assess and resolve situations. Even for those who already have a preparedness plan in place, they also allowed those businesses to explore areas of evaluation.
FIRESTORM asked us to consider the worse possible events that could happen; would your business be ready to handle it? What if a hurricane, a public brand damaging event, or a loss of a major supplier were to occur; do you have an action plan in to help assess the situation regardless of the caliber of the event? The questions asked allowed each person attending the webinar to reflect on their own business and make adjustments they see fit, if necessary.
FIRESTORM also pointed out that major events do not only affect businesses. They can affect other communities, environments, businesses, or business constituents that could indirectly impact your business. It could cause a ripple effect and FIRESTORM opened the conversation of being prepared to ride the wave.
But businesses should not only focus on how to prepare for internal effects but prepare for the external effects as well. Knowing how to stay informed and how to inform others is key; regardless of how big or small the situation is or how big or small the business is. FIRESTORM reminded us to “stay in the know” so that situations do not escalate once the information reaches the public. Especially now that social media is at the forefront of information sources. Having a preparedness plan, or evaluating an existing plan, is something that all businesses should think about from all angles. Thank you to Firestorm for reminding us of that.
FIRESTORM has opportunities for assessments, analysis, training and communication. If you would like to know more information, please visit their website at https://www.firestorm.com/.